The Brand Audit provides a comprehensive overview of the health of a given brand. It is based on the point of view that successful brands are built from the inside out. While conventional branding research look mostly at one audience – consumers – a complete Brand Audit assesses relationships with all of the important stakeholders of the brand, including both internal and external audiences.
We work with business owners and marketing & PR teams to fill gaps in knowledge, choose directions, and stay on track with new marketing programs. Our work typically begins with a comprehensive audit and is followed up with recommendations, Brand Strategy and plan.
Our BRAND ALIGNMENT & AUDIT service include:
- Brand audits
- Brand strength measurement
- Customer journey and experience audits
- Customer segmentation
- Driver of choice analysis
- Online co-creation forums
- Qualitative consumer insights