You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.
What are corporate collaterals?
Corporate/marketing collateral is the term used to describe the materials used to introduce your business capabilities and products.
This starts with your business letterhead and business cards and includes any other communication pieces that are produced by the company such as brochures, company fact sheets, product sheets, flyers and press kits. Each and every of these items should be linked to your brand image and marketing message.
Why is marketing collateral important?
Think of your marketing collateral in terms of how they influence the way you are seen by your prospective customers. It is possible that your brochure, business card or letterhead is the first point of contact they have with your company. Well-designed marketing materials make a good first impression and speak volumes about your business.
Marketing collateral also helps build your credibility. Prospects won’t buy your product if you don’t have credibility. To earn credibility, you need to be aware of a powerful, yet understated marketing tool – the look and feel of your marketing materials.
Have you got them all the essentials covered?
- Business letterhead and envelopes
- Business Cards
- Company and product fact sheets
- Presentation folders
- Media Kit (Promotion materials)
- Flyers and Leaflets
- Posters and signage
- Corporate Gift Design (Pens, Mugs etc)