Guerrilla Marketing

Guerrilla Marketing

The term Guerrilla Marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. It is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz.

Here are a few of our favorites! 

'Stop Global Warming Guerilla Marketing Campaign'
Global-Warming
'Nivea Bench Campaign'
Nivea

Nivea

'Fitness First Guerilla Marketing Campaign'
Fitness-First

Fitness-First

'3M Security Glass Guerilla Marketing Campaign'
3M Security Glass Ad

3M Security Glass Ad

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