Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Why can't the search engines figure out my site without SEO?

Google is smart, but Google still need help. The major search engine is always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how they can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

Why Google SEO is so important?

 

Search Engine Domination (@moz.com)

Search Engine Domination (@moz.com)

In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Not convinced? Read more from Forbes & Entrepreneurs.

Why Google rank websites with SEO better?

SEO helps boost rankings so that content will be placed where searchers will more readily find it - giving relevant information to searcher. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

The Benefits of SEO

  • Increase online coverage and credibility.
  • Higher visibility for long term brand awareness.
  • Increase targeted traffic to your website.
  • Receive more potential customers who are actively searching for your product or solution.
  • Dominate your competition.
  • Reduce other online marketing cost, such as PPC (Pay-Per-Click) Ads

So what do you really need to do for SEO?

On-Site SEO Services
  • On-Site SEO Services
  • Title Optimization
  • Keyword-Rich URLs
  • Meta Tag Optimization
  • SEO Content Creation
  • Inter Linking Structure
  • Directory Structure
  • Domain Research/Buying
Off-Site SEO Services
  • Link Building
  • Article Submissions
  • Press Releases
  • Directory Inclusions
  • Profile Creation
  • Content Writing
  • Keyword-Rich Mini Sites

< SEO vs SEM >

Search Engine Marketing (SEM) is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

SEM vs SEO

SEM vs SEO

For instance, when someone searches "dentist in Singapore" on Google, the organic search engine results(in orange) is where our SEO technologies can assist your Web site in being more visible.  The paid advertising, or sponsored links(in green) are the ones prominently displayed above or beside the organic search results is a product of SEM.

 

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