- Create awareness for warehouse clearance sale for Chinese New Year.
- Build and boost customer engagement.
- Drive word-of-mouth brand recommendations.
- Drive revenue through walk-in customers.
They had prior experiences with expensive marketing tactics like newspaper ads and advertorial articles on magazine, without results. Sales & Marketing Manager, John Tan knew he had to re-envision the company's marketing strategy, “We had realized that it was essentially important to reach out to people on social media”.
We managed their Facebook account and helped them with the Facebook advertising to increase their reach and acquired genuine fans “likes”. To reach the very large and diverse audience we developed Facebook ads that were targeted and A/B tested – to find the best performing ads.
A spate of walk in has been generated as the result of this campaign. The launch campaign achieved impressive engagement and reached more than 36,000 Facebook users in impressions within a month.
“We’ve easily increased customer acquisition and driven revenue in a short period of time with Nimbly Labs. We’re very happy with an increase in revenue through our Facebook Ads.” - John Tan, Sales & Marketing Manager